This is a post about a wonderful surprise that I’m so excited to share with you.
My first cookbook–my one and only cookbook–Pure Beef was published five years ago in hardcover. It had a textured green book jacket I called “Martha Stewart green.” And it was too delicate for this world.
Long story short, many of the books from the 1st and the 2nd printing had to be destroyed by the publisher because that green rubbed right off. New books looked worn out after the trip in a UPS box.
And for a while now, Pure Beef has only been available from third-party sellers on Amazon. {New copies started at $60!} And it was a bummer because a lot of folks thought there was great information about grassfed beef in there. I know that I poured my heart and soul into the book.
One reader called it “an instant classic.” Another wrote, “This book has been indispensable to me when we started ordering half a cow every year.” The biggest compliment was all of the ranchers who raise grassfed beef buying books by the case to share with their customers.
Giant thank yous to everyone who has purchased a copy of Pure Beef, written a review or told a friend, “This is the book you need!” Because of you, Pure Beef is back!
So, you can imagine how delighted I was to open an email last Friday from a new publisher with this book jacket image. Still in hardcover.
Still Pure Beef
Gone is the delicate green, but within is all of the solid information I dug up care of the family farms here in the Wallowas as well as experts on grassfed beef near and far.
Five years later, Pure Beef is more relevant than ever. With more availability of grassfed beef and awareness of the health, animal welfare and environmental issues involved, where your meat comes from matters.
For sure, many more people are living the “eat less meat, eat better meat” mantra. That notion is the centerpiece of this guidebook and cookbook rolled into one.
Giveaway
In celebration of this unexpected and happy occasion, I’m giving away a classic green Pure Beef T-shirt {men’s crewneck or women’s v-neck}.
Here’s how we all win: Leave a comment about why buying, cooking and eating pasture-raised meat is important to you.
Or, ask me a question about grassfed beef {or any pasture-raised foods, since in my next book–in progress–I’m taking up the whole farmyard of good, well-raised foods!}
Best comment or question wins! Totally subjective and the judge is me.
Giveaway ends on June 30th. Eat well and stay in touch!
The post Wouldn’t You Know It? “Pure Beef” is Back. appeared first on Lynne Curry.